Fast fitness marketing audit of 2005

The profile for Corporate Fitness' customer consists of the following geographic, demographic, and behavior factors: Geographics The immediate geographic target is the city of Seattle.

Fast fitness marketing audit of 2005

Children The Federal Trade Commission today announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: The report finds that the landscape of food advertising to youth is dominated by integrated advertising campaigns that combine traditional media, such as television, with previously unmeasured forms of marketing, such as packaging, in-store advertising, sweepstakes, and Internet.

These campaigns often involve cross-promotion with a new movie or popular television program. But for most food products, they employed the full spectrum of promotional techniques and formats when advertising to a young audience: That same year, cross-promotions tied foods and beverages to about 80 movies, television shows, and animated characters that appeal primarily to children.

For some food categories, such as restaurant food and fruits and vegetables, cross-promotions accounted for nearly 50 percent of reported child-directed expenditures.

Important Dates

For example, characters from Superman Returns and Pirates of the Caribbean appeared in ads that were shown in movie theaters; and on television, product packaging, the Internet, and in-store displays.

In cross-promotional campaigns, television ads and packaging often directed viewers to a Web site where they could enter a sweepstakes to win a related premium, such as movie posters, character action figures, and cash.


To date, 13 of the largest food and beverage companies — accounting for the majority of food and beverage expenditures directed toward children — have adopted the initiative, pledging either not to advertise to children under 12, or to limit their television, radio, print, and Internet advertising to foods that meet specified nutritional standards.

In addition, several major food and beverage companies have adopted the Alliance for a Healthier Generation guidelines, which are designed to lower the caloric value and increase the nutritional value of foods and drinks sold in schools outside the school meal program.

The report recommends that all companies that market food or beverage products to children under 12 adopt meaningful, nutrition-based standards for marketing their products — standards that extend to all advertising and promotional techniques, including, for example, product packaging and in-store marketing.

Situation Analysis

Media companies also should consider limiting ads on child-directed programs to those that promote healthier foods and beverages. The Commission vote to approve the report waswith a separate concurring statement from Commissioner Jon Leibowitz.

The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 1, civil and criminal law enforcement agencies in the U.

The FTC's Web site provides free information on a variety of consumer topics.Sheryl Sculley City Manager.

Leadership - Lifeway Kefir

Sheryl Sculley began serving as City Manager of San Antonio, Texas effective November 7, With 40 years. The Defense Contract Audit Agency (DCAA) provides audit and financial advisory services to Department of Defense (DoD) and other federal entities responsible for acquisition and contract administration.

DCAA operates under the authority, direction, and control of the Under Secretary of Defense (Comptroller)/Chief Financial Officer.

Fast fitness marketing audit of 2005

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